Synopsis
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Movie Information
- Director
- Frank Koughan
- Writers
- Douglas Rushkoff, Frank Koughan
- Release Year
- 2014
- Runtime
- 54 minutes
- Genre
- Documentary
- Language
- EN
- Country
- United States of America
- Status
- Released
- Rating
- 7.0 / 10 (4 votes)
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What is Generation Like about?
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
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